As the “International Toy Capital,” Chenghai District in Shantou, Guangdong, is the epicenter of global toy manufacturing and sourcing. Navigating its vast landscape of showrooms is key for international buyers, traders, and brands. This guide provides an in-depth look at the ten most significant toy showrooms, helping you build an efficient and effective sourcing strategy.
Jinshengfeng Toy Exhibition Hall
Address: Middle Section of Dengfeng Road, Chenghai District (Please inquire for specific details)
Key Features: The Comprehensive Industry Giant
Established in 2015, Jinshengfeng is an industry landmark with a vast scale of nearly 30，000 square meters. It features a diverse matrix of display counters， including exclusive counters for shareholders, brand-specific counters, specialty counters, and general counters. It has attracted over 2，000 brand enterprises and showcases nearly a million product varieties, offering full-category coverage from models, educational and STEM toys, infant and toddler toys to remote-control toys and building blocks, meeting all-in-one needs for large-scale procurement.
Xingjianyuan Brand Toys Showroom
Address: No. 76 Wenguan Road, Chenghai District, Shantou (opposite Aofei Square)
Key Features: A Service Model Driven by Philosophy
Covering over 10，000 square meters， Xingjianyuan operates on the enduring philosophy of “Mutual Assistance, Collective Cooperation, and Shared Success.” It is more than a physical space; it’s a business community built on fresh perspectives and dedicated service. Its core strength lies in creating an exceptionally comfortable and convenient environment for sourcing， negotiation， and fostering long-term， collaborative growth for buyers， traders， and exhibitors.
Huasheng Toys Showroom
Address: North side of Dengfeng Road， Chenghai District， Shantou （100 meters southeast of Country Garden Xinyuan）
Key Features: A Modern Platform for Efficient Connection
Huasheng represents modern efficiency in toy trading. It serves as a precise bridge connecting global buyers with hundreds of quality factories in Chenghai. Its environment is functionally and professionally designed with clear layouts and logical flow， specifically crafted for efficient business interactions， enabling buyers to complete the entire process of viewing samples， negotiation， and ordering in minimal time.
On Top Toy Mall
Address: Xinyuexiang Toy Exhibition Hall, Middle Section of Dengfeng Road, Chenghai District
Key Features: A Global Trade Hub with Deep Connections
On Top Toy Mall is a pivotal force in linking the Chenghai toy industry deeply with the international market. Through years of dedicated effort， it has established stable partnerships with over 3,000 toy trading companies. Its buyer network is highly globalized， maintaining close connections with purchasers from over 100 countries and regions across Asia, Europe, the Americas, and Africa, making it a vital gateway for Chenghai toys to the world.
YS WIN-WIN TOYS SHOWROOM
Address: Port—Heng Road, Fengxin Port Industrial Zone, Fengxiang Street, Chenghai District, Shantou
Key Features: The Leading Manufacturing Cluster by Scale
Located in the heart of the “International Toy Capital,” YS Win-Win stands out with its massive scale of 28，888 square meters and hosts over 5，000 exhibiting manufacturers. Featuring a modern European/American-style layout and ample on-site parking， it perfectly combines vast manufacturing resources with a comfortable sourcing experience.
WANLONG TOYS SHOWROOM
Address: End of Fu’an Road, Chenghai District, Shantou City
Key Features: The Curated Selection for Quality
With an area of 7，000 square meters， Wanlong adheres to a “curated and refined” philosophy， bringing together over 400 carefully selected high-quality manufacturers and offering 10，000+ premium toy products. Its newly renovated， upscale interior， spacious sample rooms， and relaxation areas create a reassuring procurement environment， ideal for buyers who prioritize product quality and in-depth partnership.
FX TOYS SHOWROOM
Address: Haigang Building, between Fengxin 1st Road and Fengxin 2nd Road, Chenghai District, Shantou City
Key Features: The Revitalized and Upgraded Dynamic Space
Founded in 2018 and completely upgraded in 2023， FX represents the new generation of Chenghai showrooms. It features two themed exhibition floors， dedicated negotiation zones， and leisure areas with a vibrant design. Focusing on nearly 2，000 leading manufacturers and offering professional product consultation services， it welcomes global clients with a renewed and energetic outlook.
QX TOYS SHOWROOM
📍 Location: [Chenghai, Shantou, Guangdong, China]
🌐 Visit our website: [https://luistoys.com]
