The toy market remains a vibrant and resilient sector, consistently in high demand as children explore, learn, and create through play. For entrepreneurs, importing toys presents a significant business opportunity. However, for sales within the European Union, compliance is not optional—it’s the law. The EN71 safety standard is your critical gateway to the EU market.
This guide explains everything you need to know about the EN71 certificate: what it is, why it’s mandatory, and how to secure it for your products.
What is the EN71 Standard?
EN71 is the core set of European Product Safety Standards for toys. As part of the broader CE marking directive, it is legally required for all toys sold in the EU, regardless of whether they are manufactured domestically or imported.
The standard exists to ensure toys meet strict criteria for child safety, covering:
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Mechanical and physical properties
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Flammability
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Migration of certain harmful elements (heavy metals like lead, cadmium, etc.)
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Chemical safety
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And other hygiene and radiation risks
Definition of a Toy: Any product designed or intended for use in play by children under 14 years of age.
Is EN71 Compliance Mandatory?
Yes. Any business selling toys in the EU must demonstrate EN71 compliance. Non-compliant products cannot be legally placed on the market. The responsibility for compliance rests with the seller (the importer or distributor), not the manufacturer.
How to Obtain an EN71 Test Report
You have two primary pathways to secure the necessary certification:
1. Source from a Certified Supplier
The most straightforward method is to partner with a supplier who already provides EN71-compliant toys with valid test reports.
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Pro Tip: While markets like Yiwu have a lower rate of pre-certified toys, regions like the Shantou Toy Market in China are known for a higher concentration of manufacturers (over 90%) who can supply EN71-certified products, often absorbing the certification cost.
2. Arrange Testing Yourself
If your supplier cannot provide a valid report, you must arrange and fund testing yourself.
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Process: Receive a production sample from your supplier and submit it to an accredited laboratory for testing. Upon passing, you will receive the official EN71 test report.
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Accredited Laboratories: Reputable global labs include:
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Intertek (www.intertek.com)
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Eurofins (www.eurofins.com)
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Bureau Veritas (www.bureauveritas.com)
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Key Parts of EN71 to Verify
An EN71 certificate typically confirms compliance with three essential parts. Always verify these sections:
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EN71-1: Mechanical & Physical Properties
Ensures toys do not present physical hazards (e.g., sharp edges, small parts that pose a choking risk). -
EN71-2: Flammability
Tests how easily toy materials ignite, especially critical for plush toys or costumes. -
EN71-3: Migration of Certain Elements
Limits the amount of harmful heavy metals (like lead, cadmium, mercury) that can leach from toy materials.
Proper warning labels must be attached for any inherent risks that cannot be designed out.
The Consequence of Non-Compliance
Failing to meet EN71 requirements means you cannot sell your toys in the EU. The EU does not provide compensation for non-compliant goods, and liability ultimately falls on the seller (you, the importer). Regulations are frequently updated, so maintaining ongoing diligence with your supplier is crucial.
Disclaimer: This guide is for informational purposes. Always consult the latest official EU regulations and consider professional legal or compliance advice for your specific products.
